Discover the hidden world of Chinese female entrepreneurs, where a new generation of trailblazing female designers is revolutionizing the industry and captivating millions with their unique fusion of tradition and innovation.
After collaborating with Guo Pei, one of the most renowned fashion designer in the world, Emilie Joulia decided to uncover the talents of a whole generation of Chinese reshaping the Global Fashion Landscape.
The Chinese Female Masters of Couture is a must-read book which offers an unprecedented insight into the world of Chinese fashion, from couture to luxury and street style. It showcases the incredible talent and creativity of female designers who are transforming the industry with their innovative ideas and global influences.
“Mao said: "Women hold up half the sky". Through these women creators, I would like to pay tribute to all Chinese women in general, because they teach us an important lesson: never give up and do, rather than think. The result is incredible: today, two-thirds of the world's billionaire businesswomen are from China.” Emilie
This book is a first look at these passionate designers, who are becoming increasingly important on the international fashion scene. We discover their different facets, a glimpse of their history or their vision of the future. We feel their determination to tame their personal histories with a fierce will to rekindle the cultural flame of the Middle Kingdom.
WHAT OTHERS HAVE TO SAY
A BOOK COMING AT THE RIGHT MOMENT
When Chinese consumers account for half the world's luxury goods market, will they remain attached to the big Western brands? Already, the Chinese are driving their own electric cars. Will they one day wear the products of their great couturiers? The question is worth asking, even if China's appetite for Western chic continues unabated. Emilie Joulia's book comes just at the right moment, offering ten portraits of Chinese designers. They have already crossed their borders in terms of notoriety.
Sabine Delanglade, LES ECHOS
